BS (Hainan University), BA (Jinan University), MA (Indiana University), PhD (Indiana University)
Chair Professor of Communication and Media
Professor Shuhua Zhou is chair professor of media and communication. He is a formal Leonard H. Goldenson Endowed Professor in Radio and Television Journalism at the Missouri School of Journalism. He held positions as Professor of Journalism and Creative Media, Professor of Telecommunication and Film, and Associate Dean for Graduate Studies at the University of Alabama where he worked for 19 years. He earned his MA and Ph.D. from the School of Journalism at Indiana University. He also held a BS degree in tropical crops from the South China College of Tropical Crops (now Hainan University) and a BA degree in English language and literature from Jinan University.
His primary research areas are television news and human cognition of mediated messages using news as his primary stimuli. He engages in three areas of investigation involving the representation, utilization, and manipulation of information on broadcast journalism and communication. He studies how people learn from television news, focusing on the basic processes of news cognition, including perception, attention and memory as well as individual and situational differences in cognition. He has published numerous articles in flagship communication journals including: Media Psychology, Communication Research, Journal of Broadcasting & Electronic Media, Journalism & Mass Communication Quarterly, Journal of Advertising and Mass Communication & Society. He has co-authored three edited volumes including Continuity and change: Perspectives on journalism and mass communication education, Research Methods in Communication, and Media Effects and Social Change.
Professor Zhou is an ICA Fellow, the former President of the Chinese Communication Association (2017-2019) and current Vice President of the Asian Communication Alliance (2019-2021; and 2022-2025). He is editor-in-chief of the Journal of Broadcasting & Electronic Media, associate editor of Communication & Society and associate editor of Computers in Human Behavior, as well as a member of the editorial board of several SSCI journals. He was recognized in 2007 by the Guangdong TV Artists’ Association as one of the 100 Best TV Hosts for his professional work as anchor and director of the English News program at Guangdong TV Station in Guangzhou, P. R. China, from 1988 to1993. He is a frequent speaker in many foreign universities, including a position as Senior Fellow at Nanyang Technological University in Singapore, and Visiting Professor at the Chinese University of Hong Kong. He also held a few visiting distinguished professorships at the Communication University of China, Shanghai Jiaotong University, Jinan University, Wuhan University, and Wuhan Sports University.
